Yes, Playsam is a Swedish toy company, but actually, their products are rather toys by accident, as the superb design is surely their main focus. This is also visible by classifying the majority of their toys as executive toys, by which they mean that these are not just for the little ones, but are to be used as design objects independent of age. Take a look at their Airliner plane and oldtimer racer. But with these beautiful JoJos, pens and key chains below Playsam also has perfectly designed items for adults.


And deesign buffs will surely fall for Playsam’s incredible Playtown and Saab 001 concept car: Not that all of Playsam’s items aren’t masterpieces of design already, but especially these last two products are modern art in perfection and would make the perfect sculpture to display in your living room! The polished wooden pieces of the Playtown represent the four most characteristic sights of Sweden’s capital Copenhagen, i.e. The City Hall, Kaknaes Tower, The Globe and The Royal Castle. The superb quality of this set shows in the details: The City Hall’s crown is made of silver and palted with 23 carat gold! On the other hand the Saab 001 model is inspired by Sixten Saxon’s prototype of the Saab Concept Car 92001, which did not look like a normal car, but was futuristic and aerodynamic design in perfection. The modern design of this wooden toy, or rather piece of art, brings the charm of the origninal Saab home with its wonderful sophisticated design. Check them out yourself:

While researching Playsam’s products, I found even more interesting things: In 2006 Fitzsu Society, a Los Angeles based store for modern design home accessories, had gathered a group of designers from around the world to create their own interpretation of Playsam’s cars. While the most beautiful products are of course sold by now, I could still find a few beautiful ones available:

Among others, the whole collection of Playsam products can be bought at Scandinavian Design Center or Juuka . The Fitzsu designer GP cars can be bought at Fitzsu .